Partner program

Grow together. Win together.

Three partner tracks and one Partner Portal that runs the commercial side. Apply in minutes and go live after approval.

Two partners shaking hands across a meeting table after agreeing a deal

How the partnership works

  1. BlueWhale StackPlatform, licences & enablement
  2. You, the partnerResell · implement · operate
  3. Your customersOne governed estate
  • Revenue growth

    Sell a hyperscaler-neutral platform across six public clouds plus on-prem — a position no single cloud vendor can match.

  • Differentiated portfolio

    Resell four editions from Standard to Government — with unified inventory, bundled observability, migration and Whale AI built in.

  • Enablement & support

    Full sales and technical training, deal protection, and a self-serve portal that runs your reselling business.

Three ways to partner

Pick the track that matches how you work

  • A reseller and a client shaking hands over a signed licence agreementTrack 01

    License Service Provider (LSP)

    Resell BlueWhale Stack licenses and own the commercial relationship.

    Ideal for

    VARs, IT resellers, distributors and cloud consultancies with an existing customer base.

    • Deal registration with SLA-based approval and opportunity protection
    • Two-sided invoicing — receive wholesale, bill retail, with local tax handled automatically (GST / VAT / sales tax)
    • Tiered margins that grow with your committed volume
    • Marketplace listing and co-sell support from the BlueWhale Stack team
  • A consultant walking clients through a delivery plan at the tableTrack 02

    System Implementation Partner

    Design, deploy and support BlueWhale Stack for your end customers.

    Ideal for

    Systems integrators, cloud consultancies and MSPs with hands-on delivery and migration teams.

    • Technical certification for your engineers, per module and edition you deliver
    • Sandbox environment plus implementation playbooks and reference architectures
    • Co-delivery with BlueWhale Stack's own delivery team on your first engagements
    • Direct escalation path to product & engineering during implementation
    • Listed as a certified implementation partner in the marketplace
  • A territory partnership agreed with a handshake in the boardroomTrack 03

    Strategic Partner

    Operate as the official BlueWhale Stack partner for your country.

    Ideal for

    National telcos, systems houses and government-facing operators able to commit to volume and represent the brand locally.

    • Exclusive or preferred rights to operate in an agreed territory
    • Advance / wholesale license procurement at the deepest available margins
    • Local legal, tax and data-residency alignment for your market
    • Co-branded local marketing and joint go-to-market planning
    • A dedicated BlueWhale Stack executive relationship and quarterly business reviews

The journey

From application to launch

  1. Step 1: Apply

    Submit your company and territory details through the Partner Portal.

  2. Step 2: Verify & sign

    Business/tax-ID verification and the LSP agreement — commercial terms and your starting margin tier.

  3. Step 3: Onboard to the portal

    Get access: catalog browsing, deal registration and invoicing tools.

  4. Step 4: Register your first deal

    Register a customer opportunity and get it protected while you close it.

  5. Step 5: Sell & invoice

    Provision the tenant, invoice your customer, and BlueWhale Stack invoices you at wholesale.

Partner Portal

Run your reselling business in one place

  • Deal registration

    Register cloud (AWS/Azure/GCP/Oracle) or BlueWhale-licensed deals with SLA-based approval and opportunity protection.

  • Two-sided invoicing

    Receive wholesale invoices from BlueWhale and issue retail invoices to your customers — with automatic tax (India GST, UAE VAT, US sales tax).

  • Customer management

    Onboard end customers with verified tax IDs (GSTIN / TRN / EIN) and manage them from one place.

  • Margins & discounts

    Configure per-product and per-cloud margins, with a discount-request approval workflow and a live price waterfall.

  • Payments & collections

    Collect customer payments via Razorpay (India) and Stripe (UAE/US), with a collections dashboard and reconciliation.

  • Provisioning & catalog

    Browse the service catalog and provision BlueWhale Stack tenants for customers straight from an approved deal.

The Partner Portal: end-customers by partner with licence and billing state, beside one MSP's consolidated monthly billing
The Partner Portal. Illustrative screen with sample data.

LSP margin tiers

Tiers apply to License Service Providers and grow with committed volume. Strategic Partners operate above Platinum under a bespoke territory agreement.

  • Registered

    Margin
    Standard published margin
    Commitment
    No minimum commitment
    • Portal access
    • Deal registration
    • Self-serve catalog
  • Silver

    Margin
    Standard + 5 pts
    Commitment
    USD 50,000 / year committed
    • Everything in Registered
    • Priority deal-approval SLA
  • Gold

    Margin
    Standard + 10 pts
    Commitment
    USD 200,000 / year committed
    • Everything in Silver
    • Marketing development funds
    • Named partner manager
  • Platinum

    Margin
    Standard + 15 pts
    Commitment
    USD 500,000 / year committed
    • Everything in Gold
    • Revenue share
    • Dedicated technical support line

Illustrative figures for planning purposes only — final margins and commitments are confirmed in your signed Partner Agreement.

Program guides

Download the full program guide for your track

Each PDF covers the commercial model, benefits and onboarding journey — the LSP guide also includes the full margin-tier table.

Share your details once and every guide downloads straight away for the rest of your visit.

  • LSP Program Guide

    Commercial model, margin tiers and the deal-to-invoice flow for License Service Providers.

  • System Implementation Partner Guide

    Certification path, delivery playbooks and support model for Implementation Partners.

  • Strategic Partner Guide

    Territory rights, advance procurement and the enablement path for Strategic Partners.

Next step

Bring BlueWhale Stack to your customers.

Every track starts with an application in the Partner Portal. The partner team verifies it and agrees the terms, enablement and portal access for your track.